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New trends and new markets “is the eternal theme of development of the industry, printing industry is no exception. Businet willing to do their best to give you the most fresh consultation, the most cutting-edge technology, give you a pair of eyes to see in print. 
        You may have seen the original form of dynamic digital signage – Airport shows a sign of the time the plane took off, Wal-Mart is being broadcast on closed-circuit television commercial advertising. This is a Digital Signage, it mainly by the repeatability of the number from the same resource constraints.

        Into the dynamic digital signage – it is because it can instantly change the dynamic image, one can use digital signage networks (DSN), via satellite and high-speed network to transmit and changing the sign content. Digital Signage Networks (DSN) is closely linked with advertisers, they are usually signs of retailers and make purchase decisions for the target audience. This dynamic characteristics of digital technology with high speed, with obvious promotional role for the width of the face to develop new digital printing service offers a unique opportunity.

        Advantage of dynamic digital signage and applications

        Digital Signage biggest selling point is that it can pass on the information under the emergency. (Please see the end of the article to see how digital signage to help McDonald’s Big Mac hamburger sold)

        Its advantages include the following:

        Advertising and information transmission speed can be changed – customers can immediately see the new ad, so this kind of advertising become more communication, adaptability and flexibility.

        It can be replaced with new ads at any time, without cost to replace the cost of ordinary advertising needs.

        Digital Signage is the most important application area is used as a shopping card display – The display card contains the location and specific product information, need frequent replacement. Digital Signage flexibility allows it to viewers preferences based advertising, for example, like shopping, according to audience time to show different content – in a busy shopping center located near the office, the combination of plasma and LED display cards can be during the day when placed advertisements directed at older women, while at lunch time and after 4:00 p.m., respectively, and young people for young people to replace the product quality ad.

        Digital advertising network not only can be used in advertising, you can also display store for store employees to provide training for providers to store customer information in different locations, and other store merchandise information (such as a checkout channel to tell them where fewer people) to help them feel more convenience when shopping.

        What is the role digital signage?

        In the U.S., the true potential of digital signage has yet to be tapped. It’s applications also exist many problems, and it’s business model also has no definite, Suo Yi, no one can know whether how long can we staff and Jishushouhui right the first Touzi digital signage technology. Those engaged in this industry now has a lot of money, want the digital signage technology with blockbuster. Before making a decision and you should carry out surveys and studies to determine the areas that they can compete and how to compete. At the same time also pay attention to the combination of different technologies. Some printing experts predict that in retail, the combination of dynamic and static signs will become a major trend.

        In Europe, people were a lot of research to measure the effectiveness of digital signage. They are usually measured is the “uplift (Tilly space)” – from digital screens to encourage customers to specific products for consumption on the increase in sales. These studies will screen advertising sales of all products were measured increments.

        People on the Wal-Mart’s British subsidiary ASDA supermarket in-store television network (2004-2005) were tested. Found in the two installed to test digital advertising network of stores, with digital technology to promote products uplift (Tilly space) rose by 11%.

        Other test results are very satisfactory. People in the UK convenience store in 2004 conducted a test, test results show that the use of digital signage networks (DSN) to promote products uplift (Tilly space) in general rose more than 45%. It was also in 2004 and 2005, the United States 182 CompUSA retail stores were tested and found the same way through the promotion of products uplift (Tilly space) rose by an average of 29%. Industry experts believe the actual situation in a variety of different products, so their uplift (Tilly space) also increase the value of different, but in general, DSN for the products a minimum uplift (Tilly space ) should be maintained at 10% to 20%, and even some of the network can achieve higher values.

        Unique opportunity

        Although the printer can determine no one wants to use digital signage to replace print, but printing experts agree that it can effectively promote the print publicity – this is a static information and dynamic information to an effective combination of approaches. Who better to promote this new technology to our customers, who can open up new markets for large format printing. For those already interested in the printing of digital signage, they have the ability to produce high-end, advanced products, print and dynamic digital signage to be combined to provide more effective promotion and advertisement. Similarly, this new technology will also help customers – because of this form of publicity is the source of unity, so very easy customer management, but also that they intend to invest in new technology, provided them for thought.

        As previously mentioned, the printing business in considering the shift to digital signage, it should be fully prepared. Digital Signage requires printing on the equipment, manpower and training investment, which of the expenses are very high.

        Cost of production includes not only equipment of Chengben, including network installation, maintenance, installation location of each advertising and employee training costs, these employees have only been appropriate to the training, digital signage network Caineng on (DSN) Jinxing installation and management. If the printer does not display on the design experience, then that will constitute an investment. To print digital signage, printing is necessary to introduce a lot of talent, including: production artist, installation specialists, and project and asset management with experienced staff. For customers, they also need a good long time to consider the suitability of digital signage on their own, so printers may find themselves engaged in this new technology pioneer, please do remember: digital signage in the United States can successful so far are still unknown.

        Printing in the development of digital signage in the business, are many roles to play: they need to print digital signage network displays image content, but also the use of consultants as digital signage, providing customers with the proper use of digital signage and print of the proposal. While this seems to require a huge financial and time investment, but as the number of signs of continued promotion and popularity of its return is considerable – as with a large number of potential users, so large format printers in this area , has the absolute advantage.

        Although many signs that a successful digital signage yes and lasting Xing’s technology, but all those who want to seize this new Jihui of people to take action before Du should Zai, to determine their understanding of the Zhexiang technology has required the investment. So, when you want to catch the next train out technology, first make sure that you have for your business to find the right destination.

        Try today, “Big Mac”! Digital Signage around the world

        London: Viacom and Lastminute.com company last fall began a new round of promotional activities that the text and images with LED display mounted on a London bus. Through the use of GPS tracking system, people can adjust the image at any time, reflect the vehicle will be traveling different routes. This tracking system not only to avoid the cost of signs printed and installed, but also according to different conditions to produce the actual display.

        Paris, France: France digital signage software specialist Tempusgroup help McDonald’s outlets in Paris, more than 1,000 people to install a very lively sense of the menu card. This system allows restaurant owners and managers show the menu and all the latest information at any time promotions. McDonald’s advertisements from the Liaison Department of the door Tigong’s, and this system is mainly invested by the dealer, and these displays can provide customers for new products and McDonald’s promotional activities held in the local information – in the promotion process Zhong no third party involvement. McDonald’s hope that these displays are capable of a meal or meals for clients such as advocacy, where possible, to promote sales – for example, if there are many a Big Mac for sale, then the restaurant manager will immediately the procedure to change these displays, so they show pictures giant publicity to promote the products.

        Equipment and trends

        The establishment of a Digital Signage Network (DSN) in the end need to? It requires the composition of two basic components: the network of electronic multimedia display system and the data can be remotely updated content management software. A dedicated central server to manage digital content display and then the data sent to the network all the displays. At present, the liquid crystal display (LCD) and plasma displays are commonly used in indoor display, and in the outdoors, people are more inclined to use light-emitting diode system.

        To run a digital signage networks (DSN), vendors must provide not only hardware compatible with different software, but also to provide, including dedicated hardware and software, including solutions. Once all the component parts are in place, retailers can through digital signage networks (DSN) to manage the information content. In some places, if conditions allow, they can and with a pre-existing radio channels connected. The public network use advertising revenue to sustain operations, but this traffic locations such as railway stations and airports is very useful. Many large companies have a mixed collaborative network, a company usually in a closed network advertising; while those in the private network is usually a single retailer to operations and management.

        Sony, Philips, Samsung and NEC are a few to offer network-ready (web) display company. With the rapid rise of digital signage market, Sony and Samsung were launched in October 2005 a three designed for commercial applications of new displays.

        Sony displays are LCD’s, one can via Ethernet, the use of network management card or network card media remote control them. Samsung LCD display is, they have a higher contrast ratio and image brightness, making it ideal for digital signage, financial, multimedia presentation and professional audio and video field.

Acrylic is a useful, clear plastic that resembles glass, but has properties that make it superior to glass in many ways. Common brands of high-grade acrylic include Polycast, Lucite and Plexiglass.

There are two basic types of acrylic: extruded and cell cast. Extruded or “continuous cast” acrylic is made by a less expensive process, is softer, can scratch easier and may contain impurities. Cell cast acrylic is a higher quality acrylic and U.S. domestic cell cast is a good choice for applications that require the best. Imported cell cast acrylic is often manufactured to lesser standards.

Acrylic is used to make various products, such as shower doors, bath enclosures, windows and skylights. It is chosen over glass for many reasons. It is many times stronger than glass, making it much more impact resistant and therefore safer. Falling against an acrylic shower door will not likely break it. Baseballs that crash through glass windows will, in most cases, bounce off acrylic windows. Acrylic also insulates better than glass, potentially saving on heating bills.

Another great advantage of acrylic is that it is only half as heavy as glass. This makes working with acrylic much easier. It can also be sawed, whereas glass must be scored.

Adding to this favorable array of properties, a transparency rate of 93% makes acrylic the clearest material known. Very thick glass will have a green tint, while acrylic remains clear.

A unique property of plastic is its ability to be shaped. Bow-front aquariums are beautiful examples of acrylic’s wonderful properties. There are also no seams in acrylic structures, as chemical welding at the molecular level actually “melts” seams into one piece of solid material. Seams that are welded and polished are invisible.

There are some misconceptions about acrylic, namely that it yellows, turns brittle and cracks over time. Though this might be true of very cheap forms of plastic, it is not so with acrylic. For example, the fighter planes of WWII have acrylic bubble-tops. Airplane windows are also acrylic. If taken care of, acrylic remains new looking regardless of age or exposure to sun. Some people worry that acrylic scratches too easily, but unlike glass, scratches can be easily buffed out of acrylic.

For all of its advantages, there are two disadvantages of acrylic: it is more expensive than glass, and if exposed to a direct flame it will melt and eventually burn.

Today acrylic is used more than ever. Virtually all major public aquariums now build display tanks out of acrylic. You will also find acrylic in malls, institutions, prisons, hospitals and commercial buildings. Acrylic just over one inch thick (32mm) is bullet resistant. The Presidential motorcade, the Pope‘s booth-vehicle, teller enclosures and drive-through window enclosures all feature bullet-resistant acrylic.

If upgrading the windows in your house, remodeling your bathroom, or adding a beautiful aquarium, consider acrylic. It may cost a little more than glass, but its sheer clarity, light weight and insulating properties make it a superior choice for many applications.

LED TV in 2009 accounted for 120 million units worldwide sales of flat-panel TV ratio of around 5%, 200% after the rate will increase each year, is expected to close in 2012 global sales of 300 million units, while sales volume has accounted for more than 90% of the CCFL LED TV LCD TV will be replaced.

In the Chinese market, LED backlight CCFL LCD TV LCD TV replacement rate of some unexpected, from the public to enter the market only for a short break out of a year’s time. This makes the lack of advance in this area have been the layout of the Chinese color TV enterprises have been caught unprepared.

According to a top of a TV company said nearly two years, Hisense, Konka, Skyworth and other domestic brands have introduced LED TV, but the light source are purchased or large-scale production of the brand products.

Present, including Hisense, Skyworth, Konka, etc., the traditional color TV manufacturers have increased the input, into the field of LED backlight modules. According to industry analysis, as LCD TV panel patents mainly in the hands of Japanese and Korean companies, backlight technology will become the Chinese companies into upstream of the main objectives and opportunities.

However, according to industry sources, the company more businesses to cooperate with the upstream industry chain, LED modules are secondary processing, and did not really grasp the core technology.

However, as the earliest one of the enterprises to enter the LED industry, Tsinghua Tongfang is a meteoric rise, first to become China’s first LED backlight module to master core technologies of enterprises, the 17-inch – 57 inch LED backlight module has been fully achieved production, LED backlight market to become the main suppliers.

To date, Tsinghua party has been formed with the LED epitaxial wafers, chip manufacturing and packaging, production and application of end products to the urban landscape lighting complete industry chain and large-scale production, and has LED chip patent extension and 30 items.

According to authoritative testing organizations domestic LED – National Semiconductor Device Quality Supervision and Inspection Center of the test results show that Tongfang LED product performance parameters is excellent, reaching the advanced international level, high-end LED chips to satisfy technical requirements.

“Through research and development in recent years, Tsinghua with side LED backlight large-scale manufacturing costs, light efficiency, brightness uniformity control breakthrough and master the key technology.  Shen Yang Jide 4 LED backlight LCD module production line officially entered the mass production stage. “side semiconductor and lighting industry with the Deputy General Manager Liu Gang Division, said the company R & D in high-power chips made significant progress in key technology improved substantially increase the chip’s light emitting efficiency and yield.

“Grasp the core technology is the last word!” Shares the same side of semiconductor and lighting industries, said Wu Wenfeng Division Vice President, “After two years of industrial development, mass production of the products we indicators higher than the international mainstream technology products, we now aim is the scale of the technology advantages into advantages, cost advantages, participation in international competition. ”

“At present the domestic high-brightness blue and green LED epitaxial wafers, chip mainly relied on imports, and supply is not stable, it will greatly hinder the application of lower-end packaging and lighting technology, LED backlight market is expected to start with, the whole world LED chip shortage will occur, which will Tongfang development of a historic opportunity. ”

Recent Tongfang LED backlight Nantong industrial base will start to put into use next year, the Tsinghua Tongfang the LED backlight module production capacity will reach more than 800 years, million units. Industry sources, Tsinghua achieved in the field with the side LED’s competitive advantage not only to bring a model enterprise in China LED has also been the industry chain of China’s color TV industry, the right to speak to master model.

1. Hardness:
Hardness is the best embodiment cast acrylic sheet production process and technology parameters is one of the quality control of the important part. MMA reflect the purity of raw material hardness, weather resistance and high temperature properties of panel and so on. Hardness directly affects the deformation of sheet will shrink, processing occurs when the surface is cracked and so on. Hardness is judged good or bad quality of rigid acrylic indicator. My company produced with imported materials cast acrylic sheet products currently the highest hardness of the same target. Average Darrow’s 89 degrees hardness.

2. Thickness Tolerance:
Thickness tolerance of quality management and production control is an important manifestation of technology. Cast acrylic sheet imported raw materials and the thickness tolerance control within +0.2 mm.
3. Transparency / brightness:
With a strict selection of raw materials, advanced formula to follow up and the modernization of production technology production, to ensure transparency and pure white sheet excellent degree. Flame polished crystal clear.
Notes
1. Acrylic and other organic solvents can not keep one with more exposure to organic solvents can not
2. The transport process, can not protect the surface protection film or paper scratch
3. Can not be used in the environmental temperature exceeds 85 ℃
4. Clean acrylic sheet used when only 1% of soapy water, with a soft cotton cloth moistened with soapy water, not with a hard object or dry rub, or surface scratches easily
5. Acrylic hot coefficient of expansion, because the temperature change to accommodate the expansion should be considered among
Acrylic plate and plexiglass
“Glass” from the English Organic Glass. In some areas in recent years, all made of transparent plastic sheet referred to as glass, in fact, this is wrong, pure acrylic specifically refers to polymethyl methacrylate (PMMA) material, while the PMMA sheet that for acrylic
Features and advantages of acrylic plate
Acrylic has a high degree of transparency, transmission rate at 92%, and the reputation of the plastic crystal. And have excellent weather resistance, especially applied to outdoor, ranking the highest in other plastics, and both a good surface hardness and gloss, processing and plasticity of large, can be made of the required shape and products. Another variety of colorful plate (with translucent color palette) and the other is characterized by thick able to maintain transparency.
Acrylic history
Acrylic (ACRYLIC), common name special handling glass. Acrylic research and development, since more than history. Polymerization of acrylic acid in 1872 before they were discovered; 1880, the polymerization of methyl methacrylate become known; 1901, acrylic acid ester polymer Study completed; 1927 and try using the aforementioned synthesis industrialized manufacturing; 1937, methyl acid successful development of industrial manufacture fat, resulting into the scale of manufacturing. During World War II because acrylic has excellent strength and toughness and light transmittance, first of all, be applied to the windshield of the aircraft, tanks, cab drivers, vision mirror. 1948, the world’s first acrylic bathtub was born, marking the application of acrylic into a new milestone.

Led lighting saves electricity.

The lighting efficiency of the new high power led light bulbs is more than eight times that of incandescent lights, and twice as high as compact fluorescent lights. Led bulbs also emit a much higher percentage of light in the desired direction. This makes them even more efficient compared to either incandescent or fluorescent for task lighting, desk lamps, reading lights, spotlights, flood lights, and track lighting.

With colored led lights there is simply no comparison. All of the light output from led bulbs can be a specific color. With other light sources, much of the light produced consists of unwanted colors which are filtered out. This wastes energy. Led lights produce pure color (monochromatic light) which requires no filtering.

Led lights also generate very little unwanted heat. The energy savings may be doubled in air-conditioned environments where each watt of incandescent lighting can add another watt or more to the power needed for air conditioning.

The EPA encourages the use of innovative light source technologies such as led light bulbs.

Led lighting instantly acheives full brightness with no warm up time.

Fluorescent lights are dim when first turned on, and get brighter as they warm up. Depending on the temperature and the age of the lamp, they can take a long time to warm up. If it is cold enough they will not warm up at all. Led lights always start at full brightness.

Led lighting does not contain mercury.

Fluorescent lights contain mercury and must be treated as hazardous waste. Led lighting contains no mercury or other dangerous substances.

Led lighting does not produce any ultraviolet (UV) light.

Led lights emit no damaging ultraviolet light, so they will not cause fading and aging of artwork or other sensitive materials. Fluorescent and halogen lights can cause significant damage over time.

Led lighting saves on bulb replacement.

Led bulbs can operate for 30,000 hours or more. One led lightbulb can easily outlast 30 incandescent bulbs, or 6 compact fluorescents! Led bulbs cost less than the bulbs they replace. Operating 8 hours per day, led light bulbs can last 10 years or more!

Led light bulbs are less sensitive to shock, vibration, and the extreme temperature changes that can quickly ruin fragile incandescent bulbs. And unlike fluorescent bulbs which wear out much faster if they are frequently turned on and off, led bulbs are not affected by frequent on-off switching.

The long life of led light bulbs reduce the time, effort and cost of replacement.

Led lighting increases safety and security.

The high reliability of led lights increases safety and security. There is no waiting for led light bulbs to warm up. Led bulbs light up instantly at full brightness, even in the coldest weather.

Led lights are safer.

Led bulbs operate at much lower temperatures. Halogen and incandescent lights are hot enough to cause fire, and they frequently do.

And finally…

Led is much easier to spell than either incandescent or fluorescent.

LED lights appeared in the 60s but just recently have been used for home lighting applications for space lighting. Basically a LED is a semiconductor device which converts electricity into light. Obviously there’s more to it than that though.

Currently, LED lights, or Light Emitting Diodes are not appropriate for house wide lighting use. By design, LED lights are directional, meaning their light doesn’t spread all that well. That said, there are still pros to replacing some home lighting with LED lights.

• LED bulbs burn cooler; a point that can help prevent fires.

• LED burns more efficiently than incandescent, which saves energy and money. The monetary savings may be cut though, depending on where you get your lights. You can find them for the same cost as incandescents, but not always.

• LED lighting is durable. Consumer Reports recently compared one of the more well known LED applications, , to regular incandescent bulbs. The LED bulbs far out-performed the incandescent. Research on small home LED light applications show the same.

• LED lighting is healthier for the environment.

So, where can you use LED bulbs in your home. Most current research suggests that LED lights work best for small spaces, or places where you may need close-in direct light. Keep in mind that this is because LED lights burn in a more muted fashion, you’re not going to get bright light like you will with other choices.

Places LED works well include:

• Reading lights.
• In stairways or closets.
  Recessed lighting.
• Linear strip lighting.
• As a night light.
• To showcase something – an art piece for example.
• Lights you see inside a glass door cupboard.
• Outdoor and porch lighting.

Outdoor lighting is iffy. Some people like how LED looks outside while others think the light is too dim. I’ve heard both sides. Personally, I like the more muted look of LED, but if you need extra bright light outside, LED is not what you want. The best you can do is try. You can always replace a light.

Analysis International recently released a report stating that in the second quarter of 2010, the value of the Chinese DOOH advertising market reached 1.46 billion yuan. The chain index rose 12.7% from the last quarter, but fell 8.7% compared to the same period last year.

        Analysis International believes that some market segments have not escaped the downturn in the marketplace, and as a whole the rebound in the market is not strong, with market size in this quarter not meeting the level of the same period last year. The future prospects of the DOOH advertising market are expected to be revealed in the second half of the year as China’s macro-economic state improves.

        Analysis said that Focus Media have isolated cinema business from the business premises network, so Analysis International has modified the definition of the various market segments, under which cinema channels will be classified into other categories. Thus public transport and subway sector have topped the market share this quarter at 33.3%, with a robust performance.

        The large LED market has achieved a better performance this quarter with a growth of 11.3% in its share,  as a result of a much higher amount of investment being put into Q2 by its advertisers compared to Q1, closely related to the significant increase in promotional discounts by major carriers, as well as the slow rebound of economy.

        The current market shows a significant increase of infiltration in electronic screen media operators and traditiona media operators, especially in aviation, subway, commercial streets, railway and other channels where commercial value is particularly high.

China’s largest trade show and conference dedicated to digital signage & DOOH industry, creates an effective platform of showcasing, networking, education, idea sharing and market trend understanding to digital signage world, The No.1 choice to expand your DS related business in world’s largest market.

Time: June 22 to 24, 2011
Venue: INTEX Shanghai (77 Xingyi Road)
No. of Exhibitors (expected) : over 170 companies，including 60-80 oversea companies
No. of Visitors (expected) : over 13000，including 3000-5000 oversea visitors
Concurrent Events: The 3rd Shanghai International Digital Signage Forum DS Awards 2011

Event Review:

The 2nd Shanghai International Digital Signage & Touch Inquiry Technology Show 2010 (DS-Show 2010 for short) was held successfully at June 25 to 27, 2010 at INTEX Shanghai.

        DS-Show was organized by Shanghai Tiansheng Exhibition Service Co., Ltd. and supported by Digital Signage Association, Taiwan World Trade Center, Digital Signage SIG, Shanghai Multimedia Industry Association and Shanghai Communications Broadcasting & Television Industry Association.

        This year, DS-Show attracted the participation from several leading actors and well-known brands in digital signage industry, as: Samsung, LG, Mitsubishi, Sharp, ViewSonic, TCL, NEC, HP, Panasonic, GE, Vation, Harris, Scala, Advantech, Intel, HiteVision, Enqii, Aopen, Dayang, DT Research, Avedia, IEI, Ibase, Planar, Nexcom, SeeYoo, Neusoft, Fujitsu, Onelan, Compass and Ebanswer etc. Every company brought their newest products, latest technology updates which make DS-Show 2010 an unprecedented wonderful and exciting one.

        Nearly 12000 visitors from home and abroad visited this three day show. (For details, please refer to Visitor Report attached bellow)

        Compared with the last show, DS-Show 2010 sees a clear growth: number of exhibitor raised 125%, exhibition space raised 130% and also a substantial raise in number & quality of visitors (Please refer to Affix II for details).

        A series of interactive events, such as: DS Awards 2010 (the first award programme for digital signage industry in China), tens of educational conferences and technical seminars, Taiwan Digital Signage New Products Release and One-on-One Meeting were held in conjunction with the show and brought new thoughts, comprehensive updates and actual leads to the attendees.
According to the feedbacks from attendees, DS-Show has become the first platform for them to display new products, share new ideas and experience and understand the latest market trends in China.